Figma vs Notion: Which Should You Choose in 2026?
Choosing between Figma and Notion? We analyzed both tools using our proprietary 100-point scoring methodology. Here's what we found.
🏆 Quick Verdict
Winner: Tie
Both tools scored equally at 88/100.
📊 Score Comparison
Figma
Notion
📈 Detailed Score Breakdown
| Category | Figma | Notion | Winner |
|---|---|---|---|
| Value/Price (30pts) | 25/30 | 25/30 | Tie |
| Competitive Moat (25pts) | 23/25 | 22/25 | Figma |
| Transparency (20pts) | 18/20 | 18/20 | Tie |
| UI/UX (15pts) | 14/15 | 14/15 | Tie |
| Tech Maturity (10pts) | 8/10 | 9/10 | Notion |
✅ Pros & Cons
Figma
Strengths
- Figma provides a free Starter plan suitable for personal projects and basic design needs.
- The product offers a comprehensive suite of integrated design and collaboration tools.
- Flexible tiered pricing with distinct seat types (Collab, Dev, Full) caters to various user roles and team structures.
- AI credits are included across various plans, enhancing user productivity.
- Robust enterprise-level features are available, including custom team workspaces, APIs, and SCIM seat management.
Weaknesses
- Full pricing details and specific terms for Organization and Enterprise plans are not publicly listed and require contacting sales.
- Several advanced features, such as Multi-brand design systems and In-app Library Analytics, are restricted to higher-tier plans.
- Some new products and features, like Figma Buzz and Figma Sites, are currently in Beta, which may imply evolving functionality or stability.
- A prominent cookie consent banner appears on initial page load, which can be intrusive to the user experience.
Notion
Strengths
- Notion provides a comprehensive all-in-one platform for various company needs.
- A generous free tier is available for individuals to manage personal projects and life.
- AI capabilities are integrated across all paid plans, including a trial for the free tier.
- Enterprise plans offer robust security and compliance features, including SAML SSO, SCIM, and audit logs.
- Pricing is clearly structured with a discount for annual payments.
Weaknesses
- The free plan has limitations on blocks for teams, restricting collaborative use.
- Automations are basic and limited to buttons only in lower tiers.
- Notion Mail AI is only available as a limited trial for Plus and Business plans.
- Custom domains and branding incur an additional 'Pay per domain' cost across all paid plans, including Enterprise.
🏰 Competitive Moat Analysis
Figma
Figma possesses a very strong competitive moat primarily built on network effects and high switching costs. Its real-time collaborative nature makes it indispensable for design teams, fostering a shared ecosystem where moving to another tool would disrupt established workflows and require significant re-training and migration of assets. The comprehensive suite of integrated tools (Figma Design, FigJam, Dev Mode, Slides, Draw, Buzz, Sites, Make) creates a powerful, all-in-one solution that reduces the need for multiple disparate tools. The strong community and extensive template/UI kit libraries further enhance its value proposition and lock-in. Enterprise-level features like design system APIs and SCIM management solidify its position within large organizations, making it deeply embedded in their operational infrastructure.
Notion
Notion's primary moat is its comprehensive, all-in-one platform approach, integrating notes, project management, databases, AI, and communication tools (Mail, Calendar) into a single workspace. This creates significant switching costs for users and teams who have built their workflows within Notion. The advanced AI capabilities, particularly the 'Zero data retention with LLM providers' for Enterprise, offer a strong competitive edge in data privacy and security for AI-powered features. The extensibility through a public API and webhooks further solidifies its position by allowing deep integration into existing tech stacks. Its strong brand recognition and adoption by major tech companies also contribute to a network effect.
🎯 Our Recommendation
Choose Figma if: Figma offers a highly collaborative and comprehensive design ecosystem with strong value across individual, small team, and enterprise segments, supported by clear pricing and a modern user experience...
Choose Notion if: Notion offers a highly comprehensive and integrated workspace solution with strong AI capabilities, clear pricing, and robust enterprise features, providing significant value across individual, small ...
Our Methodology
This audit uses Onyx Protocol's standardized evaluation methodology, scoring products across 5 categories: Value/Price (30pts), Competitive Moat (25pts), Transparency (20pts), UI/UX (15pts), and Technical Maturity (10pts). Each category is assessed based on publicly available information.
- This analysis is based on publicly available information at time of audit
- Pricing and features are subject to change
- Individual use cases may have different requirements
- Not a substitute for hands-on evaluation or free trial
Last updated: January 03, 2026. Scores may change as products evolve.