Asana Pricing Explained (2026)
Asana received a score of 90/100 with a BUY verdict.
Onyx Value Score
(Based on features per dollar, transparency, and competitor comparison)
Analysis Methodology
✅ The Good
- No specific pricing advantages found in audit.
⚠️ The Watch-outs
- No specific pricing red flags found in audit.
Hidden Costs & Traps
When evaluating Asana, pay attention to:
- Enterprise Gatekeeping: Check if SSO or Audit Logs require the top-tier plan.
- Seat Minimums: Some plans require a minimum number of users.
- Add-ons: AI features often come as separate monthly add-ons.
Final Verdict
Based on our analysis found in the full Asana Review, we rated its value at 26/30.
Asana represents a top-tier SaaS asset with a robust competitive moat built on deep workflow automation, enterprise-grade security compliance, and a sophisticated AI integration strategy. Its pricing model is transparent for SMBs while offering high-ceiling scalability for enterprise clients.
Methodology & Limitations
This audit uses Onyx Protocol's standardized evaluation methodology, scoring products across 5 categories: Value/Price (30pts), Competitive Moat (25pts), Transparency (20pts), UI/UX (15pts), and Technical Maturity (10pts). Each category is assessed based on publicly available information.
- This analysis is based on publicly available information at time of audit
- Pricing and features are subject to change
- Individual use cases may have different requirements
- Not a substitute for hands-on evaluation or free trial